Get A Free Link In 30 Seconds

June 09, 2009

Quick heads up, if you want a free link from http://www.further.co.uk/blog all you have to do is Tweet an SEO Tip to the #fseo hashtag on Twitter.

Full details here: http://www.further.co.uk/blog/Tweet-SEO-Tips-Get-A-Link-From-Us-144

Doesn’t get much easier than that.

I’m doing a lot of blogging over there at the moment (one reason why there’s fewer updates here). So if you want more solid advice (with less blackhat), I’d recommend:

How Much Is An SEO Site Audit Worth?

SEO Keyword Selection And Calculating Value

SEO For Misspellings

The Google Sitelinks Guide

Banned In Google - The Complete Guide

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Posted by Mark at 2:38pm
5 Comments »

Exact Match Domains SEO = DEAD

May 06, 2009

Unless you’ve been living under an SEO rock for the past year, you’ll probably have seen what I have: Cheeky monkey SEOs taking advantage of Google’s love of navigational queries (full explanation there if you’re behind the times).

The short version: Lots of people use Google instead of typing a URL into the address bar, Google knows this and had to second guess if a user was searching for a generic “discovery” query, or a specific website, a “navigational query”.

This meant: It was really, really easy to buy up domain names that exact match search terms and rank easily without many links. (See: Free money)

I’ve seen more and more SEOs use this technique, over all industries from niche affiliate products to some of the largest players in the ticket and finance industry, it worked. However, today I’ve received several alerts on domains that have dropped from Google - all of them being exact match domains.

I’ve had a look at some large searches which I’ve seen exact match domains in the top 10 and it appears they’re now gone. The only exact match domains I can find ranking are those “genuine” navigational queries where the domain name is the actual name of the site, however SEO tricksters seem to be taking a spanking.

I don’t normally do SEO news, but I call first dibs on exact match extermination.

Time to look at the canonical tag? Ohh, did I say that out loud?

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Posted by Mark at 10:53pm
18 Comments »

Using Twitter To Power Spam

March 03, 2009

Good afternoon and a happy square root day to you. (C’mon it’s no more made up than Valentine’s Day).

Despite my initial reservations, I’m actually finding Twitter moderately useful for content and link discovery, the trick is just really following the right people and ditching time wasters. I’m not going to bore you with a lecture on how Twitter is the next big thing, in fact I’m pretty sure we’re fast approaching the point at which Gartner’s Hype Cycles soon predict a crash of interest and disillusionment.

Well, maybe, maybe not - argue it amongst yourselves, it’s not what I really want to talk about. I want to talk about…

Twitter and Spam
Although I’ve only really talked about parasite hosting indirectly, when looking at ranking factors to do with age and trust, I think it’s a point briefly worth mentioning.

I saw Quadzilla posted today about parasite hosting on twitter. Hopefully, that hasn’t eluded you, aside from other methods of finding places to parasite host all you need to look for are trusted domains that allow you to post content with little moderation. Even a basic search for Viagra shows that the #2 position is essentially a parasite hosted page on the hotfroguk directory (thanks Ryan for your dedication in trawling Viagra results).

As Quadzilla rightly points out, with Twitter being almost totally unmoderated, the sad fact is it’s going to get bombed to hell over the next 12 months by blackhat SEOs and then Google will do something about it and game over.

There are however (slightly) more legitimate uses for Twitter if you’ve got your heart set on some easy rankings.

Twitter and content generation
Content generation can be a tricky game, you can plain scrape it (not really generation :P), scrape it and spin it, you can use synonym replacement, markov chaining, or if you’re really smart - come up with your own way to do it.

There are several problems inherited with content generation, whether it’s duplicate content, poor quality or your algorithm gets skewed by internet random. I’ve seen a lot of people trying to generate websites based on data they can pull from keyword trends or “hot” trends. The problem is that most of the services give you the information you need, after the fact. The news has come, the search spike has been and you’re content generation system has given you a crummy bit of content which now has to compete with established sites with real content. Oh, and the fact nobody cares anymore.

Twitter, on the other hand is instant. It’s not uncommon for me to discover new “hot” things on twitter hours before mainstream news (i.e. authoritative sites) publish it (and days before Seth Godin makes an informed in hindsight) comment.

Without spoon feeding, I put this to you: Why not let tweeting twits find your content for you? There’s many ways you can do this:

1) There are lovely people that get this information for you. For instance: http://twitturly.com/ will give you the most tweeted links. There’s all your early breaking generic news for you, just set your cURL bot to follow those tinyurls and discover the source and scrape away.

2) If you’re in a niche, find everyone who tweets in that niche, use cURL to crawl of the links they tweet, log them to a database, use a little intelligent keyword selection to make sure their relevant, then repost.

Then of course, ping the world with your new content, break some captchas and submit to a list of social sites and drop a few links here and there. Aside from services such as Google Blog Search, which work on an almost exclusively chronological basis, you stand a good chance of getting a healthy amount of visitors since you’re one of the first few to get content up.

Added note for clarity: I’m talking about scraping titles/content from URLs you have followed from tweets - not tweets themselves. The majority of the links to new breaking / interesting stories will come inside a very small window. So if you can post this content up while there is still interest / searches and before someone has link dominance, you should even be able to give the duplicate content penalty the slip, even if you’ve 100% scraped - so you’re on a winner - you could even retweet it (:

Oh, don’t forget to jam it full or ads or something. Who cares? It’s all automated. Think of it at least as a weekend project, but don’t break Twitter, it’s growing on me (:

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Posted by Mark at 9:55pm
3 Comments »

Valentines Day Help

February 13, 2009

If you’re a hopeless romantic, but hopelessly busy like me, I hope this helps you with your last minute valentine’s day preparations.

Download “valentine.pdf”

Fingers crossed.

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Posted by Mark at 6:32pm
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Twitter Requests

February 12, 2009

I’ve been on twitter for probably about a year, but only really started using it recently. I’ve had quite a few emails asking what my twitter account is. So, to save some time you can find me here.

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Posted by Mark at 3:00am
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